Copywriting

Experience in voice crafting, editorial calendar, brand book, video and static ads, direct-to-consumer email newsletters, packaging and packaging collateral, in-store signage, PDPs, PLPs, educational campaign pages, homepages, landing pages, and blog posts.

Brand-Defining Home and Landing Pages

Brand voice/about language

SAMPLE LANGUAGE FOR FEKKAI:

Our formulas

Our goal is to make a difference by selecting the right ingredients.

It all starts with Frédéric and our expert stylists, who work together to develop every formula to meet specific hair needs, then turn the FEKKAI salons into living labs where each is thoroughly tested across hair textures and types.

We’re always pushing the boundaries of performance, constantly learning and searching to find exceptional natural heroes and cutting-edge solutions to meet our exacting standards while following the latest
industry guidelines.

If it’s FEKKAI, it delivers—period. 

Ad copy

Pvolve clickbait ad campaign
Pvolve ad copywriting--awareness top funnel

CRM/newsletters/emails

Pvolve CRM email copy
Bastide email copy
Hair copywriting example--volumizer
Pvolve Beth Shapouri copywriting press proof CRM
FEKKAI CRM email copy
FEKKAI hair flowchart copy
Shampoo copywriting example

Social campaigns and copy