GLAMOUR.COM

As Lead Beauty Writer for Glamour.com for eight years (and an ongoing contributor after), I defined the online beauty voice—shaping both digital and print coverage—and leveraged data-driven insights to create a lasting mix of celebrity news, expert tips, and cultural commentary that continues to influence beauty coverage today.

A highlight: I spearheaded the creation of "Would You Rather" as a signature beauty franchise, which ultimately expanded to become a cornerstone series across the entire brand.