ESTEE LAUDER x HEARST

As dedicated lead editor for the Estée Lauder x Hearst Agile program, I crafted co-branded static and video content across Cosmopolitan.com, Elle.com, HarpersBazaar.com, and MarieClaire.com, to elevate Estée Lauder’s brand image while achieving ambitious traffic goals. I also secured a studio first by negotiating the inclusion of two celebrity spokespeople within the program.