BUMBLE AND BUMBLE
As Director, Global Copy at Bumble and Bumble, I lead copy on all campaigns and initiatives for the brand.
Highlights: Our Thickening High Drama Styling Foam and Bond-Building TripleBond Flash Rinse campaigns, and the launch of the brand on Amazon, which saw sales 30% above projections in its debut month.
Thickening High Drama Styling Foam Campaign
Model Key Visual
Model Key Visual
Model Key Visual
Banner
Print ad
Video scripting
Collection Page
Emails
PDP Infographics + Social assets
Bond-Building TripleBond Flash Rinse Campaign
Model Key Visual
Product Key Visual
Model Application Key Visual
Collection Page
Emails
PDP Infographics
Amazon Premium Beauty Storefront
Design + animations by Associate Design Director, Global Digital Design: Francesca Maida
Amazon Tagline
Brand Store Home
Brand Store Home + Tabs
