BUMBLE AND BUMBLE

As Director, Global Copy at Bumble and Bumble, I lead copy on all campaigns and initiatives for the brand.

Highlights: Our Bond-Building TripleBond Flash Rinse campaign, and the launch of the brand on Amazon, which saw sales 30% above projections in its debut month.  

Bond-Building TripleBond Flash Rinse Campaign

Model Key Visual

Product Key Visual

Model Application Key Visual

Collection Page

Emails

PDP Infographics

Amazon Premium Beauty Storefront

Design + animations by Associate Design Director, Global Digital Design: Francesca Maida

Amazon Tagline

Brand Store Home

Brand Store Home + Tabs

Example A+ Content (Thickening Franchise)